MUSCLE QUALITY AND THE ENDOCRINE SYSTEM: PART 2

In our last blog post, we discussed the different components of the endocrine system and how the combination of Right Intensity Training™ and following our recommended nutrition guidelines can enhance the function of the entire system, leading to great improvements in overall health. Read Muscle Quality and the Endocrine System: Part 1. MUSCLE QUALITY AND THE ENDOCRINE SYSTEM: PART 2The healthy operation of the … Read more

A STRONGER FRANCHISE – NATIONAL GROWTH IN 2013

2013 is shaping up to be a busy year at The Exercise Coach.  In the last 6 months, we have added multi-unit franchise developments in 3 new states, to compliment our market presence in the Chicago area.  As a growing fitness franchise brand, it’s very exciting to welcome new business owners onto our team. Our Founding … Read more

OWNER SPOTLIGHT

JEFF AND STACI TAKE THE 30-DAY METABOLIC COMEBACK™ CHALLENGE Meet Jeff and Staci Goldman.  Jeff, along with his brother Kevin, recently opened the doors of The Exercise Coach – West Bloomfield in the Detroit, Michigan area. Before launching their new studio, Jeff and Staci decided to put into practice what we at The Exercise Coach® teach our clients … Read more

PERSONAL TRAINING HAS PROGRESSED (2/3)

I am a big fan of asking the question, “So What?”  When I read a great article or hear a great talk it’s the first question I tend to ask.  I am asking what the relevance to myself and other is.  I want to know why this information matters.  What difference will it make in … Read more

PERSONAL TRAINING HAS PROGRESSED (3/3)

We’ve been talking about what I consider the seven characteristics of Personal Training that has progressed into the 21st century.  Weight training and interval training have become accepted by mainstream medicine and are clearly on the radar of the average baby-boomer.  However, not all training approaches are created equal. Very few have discovered how to … Read more

“MUSCLE QUALITY MATTERS MORE THAN MOVEMENT QUANTITY”™

The Exercise Coach® we are maniacal about our mission to be the perfect fit for people that standard workouts don’t work for.  Standard workouts and the associated guidelines are responsible for keeping 85% of people frustrated on the sidelines.  Even for those individuals who commit themselves to the rigors recommended by exercise enthusiasts, there is no … Read more

HOW TO COMBAT OSTEOPOROSIS THROUGH STRENGTH TRAINING

Welcome to our continuing blog series all about the impact that Muscle Quality has on many areas of your overall health. One area which is of special concern to many of us is Osteoporosis. This article, along with our last post, Muscle Quality and Osteoporosis, aim to explain how improving Muscle Quality through strength training can … Read more

Afterburn: All That or All Hype?

Weight loss ambition is one of the greatest personal drivers of exercise motivation.  Therefore, this hot-button is the target of many a fitness marketer.  This in and of itself is, in my opinion, is not at all wrong.  Inspiration is one of the fundamental tasks of a fitness brand.  We have to give people compelling … Read more

You Need To Do More Than “Use Them”

  Twenty-first century health and wellness professionals agree that muscle really matters.  Muscle has been said to be the window to the rest of your body, your primary biomarker, and the engine of your personal health.  Irwin Rosenburg, M.D. says that it’s responsible much more than people know for the vitality of their whole “physiological … Read more

CRAZY FOR COCONUTS?

WHAT’S THE BIG DEAL ABOUT COCONUT OIL? If you’ve read through The Exercise Coach Nutrition Playbook, you know that we are advocates of unrefined, organic coconut oil.  We add it to our green smoothies, slather it on our dry skin, and even swallow a spoonful for the yummy taste (and nutrients!).  And it seems America is … Read more