The Exercise Coach

FAQs / Contact Us

Thank you for your interest in the Exercise Coach®.  Each studio across the country is independently owned and operated. 

Our studios have both One-on-One personal training and Small Group (4 people max) training. The per session rates at each studio vary regionally.  The cost will also depend on whether your insurance covers any portion, what program is a good fit for you (1-1 or Small Group), whether you prefer a monthly membership or a package purchase, and the recommendation of your coaching team.

In general, we are 40-60% less than the personal trainers at the big box gyms.  Personal training rates for clients who are averaging two sessions per week range between $35-50 per session, and Small Group rates range between $25-31 per session.

Please use our website to find the contact info for your nearest studio.  Your friendly local coaches will provide you with exact pricing for your area and a program that fits your needs.  Go to our “Find a Studio” link here:

Thank you for your interest in the Exercise Coach®.  Each studio across the country is independently owned and operated. 

Our studios have both One-on-One personal training and Small Group (4 people max) training. The per session rates at each studio vary regionally.  The cost will also depend on whether your insurance covers any portion, what program is a good fit for you (1-1 or Small Group), whether you prefer a monthly membership or a package purchase, and the recommendation of your coaching team.  

We are currently accepting programs (for One-on-One personal training) such as UHC OPTUM Renew Active, OnePass, Silver & Fit, and Active & Fit.  We currently are not in the Silver Sneakers network.

Please use our website to find the contact info for your nearest studio.  Your friendly local coaches will help you verify your insurance benefits.  Go to our “Find a Studio” link here:

Each studio across the country is independently owned and operated.  Please use our website to find the contact info for your nearest studio.  Your local studio owner will be able to provide specific details on what openings are available in your area.  Go to our “Find a Studio” link here:

You may also want to look at job sites.  Many studios use Indeed, Career Plug, etc. to advertise jobs.

Other Common Questions

The Exercise Coach® has spent over 20 years innovating an ability-based, data driven exercise program we call the Smart 20 ™ Workout. Our workout combines the science of muscle contraction with our own proprietary exercise technology that delivers each workout in a way that’s perfectly suited to anyone regardless of their ability, age or fitness level. Never before has there been an exercise program put together in such an efficient manner. We believe so passionately it’s the perfect solution that we offer everyone the opportunity to try it for FREE!

Our Passion: The fitness industry at large caters to avid exercisers. At The Exercise Coach, however, we are driven to inspire and empower all types of clients, and especially those who have been turned off by their previous efforts to exercise. Roughly 85% of people are NOT exercise enthusiasts, yet that’s precisely who can benefit the most from meaningful and intelligent exercise solutions.

Our Paradigm: Over the past 15 years we have pioneered and perfected a refreshing approach to getting fit. You will be delighted to know that research and our many raving fans support our core belief that muscle quality matters more than movement quantity. Everything you want from a fitness program can be achieved with no more than two, 20-minute sessions per week that focus on total body fitness through customized muscular conditioning.

Our Programs: We have created an unparalleled guided fitness experience. Our bio-sensitive training technologies make it possible, for the first time, to measure your unique muscular and metabolic makeup and prescribe workouts that are perfectly appropriate for you. Instead of asking you to adapt to a dumbbell, our technologies adapt to your capabilities and comfort level every second of every session.

Learn more here:

The key to maximizing fitness results is optimized exercise dosing. While athletes respond to just about any kind, or amount, of training because of gifted genetics, most of us have a narrower window of opportunity. For the average person more exercise volume does not equate to better results and too much exercise leads to over-training, injury, and burnout. The healthier and more productive approach is to exercise smarter, not longer. This is difficult with traditional strength training tools because they have inherent dangers and inefficiencies. Dumbbells, bands and balls do not have the ability to work intelligently with human bio-mechanics and muscle physiology. On any given exercise an individual’s force-producing capacity varies greatly. Traditional exercise tools deliver too much load when an exerciser moves through weaker points in the range of motion, and too little resistance at the exerciser’s stronger points in the range of motion. This mismatch greatly reduces exercise effectiveness and promotes improper form.

The Exercise Coach® approach is to combine our understanding of exercise science with 21st century technologies to create protocols that are congruent with each individual’s strength profile. In addition, our proprietary and unique Exerbotics® equipment provides constant computer feedback to increase motivation and determination. Our approach stimulates dramatically better results for men and women of all ages

One of the first things we hear is, “Do your workouts really last only 20 minutes? How can that be?” We love that question, our problem is which explanation should we give because it’s challenging to un-teach a pervasive myth in our culture that a workout should last 45-60 minutes.

Some of us want to break out the diagrams, textbooks, graphs, charts, research studies etc and sit each person down and explain how every system in the body responds positively to a Right IntensityTM workout that’s specifically designed to meet their needs.

But, we usually just cut to the chase. Exercise is a series of various muscular contractions designed to stimulate positive adaptations that result in improved strength, fitness and vitality. By focusing on the inherent effects each type of muscular contraction delivers and utilizing our proprietary strength technology that customizes, responds, and delivers real time feedback, our highly qualified coaches can ensure each workout delivers the precise dose of exercise to trigger all the benefits we want.

However, our favorite answer and the one that leads to the greatest clarity is, “Come in and try it”.

Ahh, the age old question, or at least the one that has become the most popular over the last 30 years, “Will this workout help me lose weight?” Let’s forget the fact that weight gain, obesity and type II diabetes have increased steadily since the early 80’s when processed seed oils, low fat diets and increased aerobic activity became “common knowledge” to ‘lose weight’. We know from years of experience and working with thousands of people across the country that the idea someone lacks the willpower to eat less and exercise more is the reason why they’re overweight is well, just wrong. But let’s forget about the problems.

We at The Exercise Coach® are all about solutions! In order to create an environment in the body that is conducive to weight loss, and more specifically fat loss, we have to give the body a chance to properly make use of the food we eat while simultaneously calling on our stored energy (fat) to be best utilized. And what is the most expedient way to demand our energy reserves (fat) are called into action? Meaningful muscular work best accomplished with proper strength training. By the way, we also have our own Exercise Coach® Nutrition Playbook™ to make sure the food we eat is helping you lose weight, control blood sugar, reduce cellular inflammation, sleep better, and feel great!

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NO. The foundation of The Exercise Coach® has been built around the fact that Muscle Quality matters more than movement quantity and fat loss is no different. While it may make sense mathematically to reduce caloric consumption and burn off calories by moving more, this formula is fatally flawed. The false assumption is that our bodies respond the same metabolically to calories comprised of carbohydrates, proteins and fats. How our blood sugar and the hormone insulin respond to these different macronutrients proves this point.

Fat loss then, is a byproduct of hormonal balance which is most healthfully achieved by the right kind of exercise and nutrition. Our exercise program is focused on increasing muscle tissue, regulating hormones, improving metabolism and tapping into our stored forms of energy (fat). For a detailed explanation see our report at

Our proven formula for weight loss is as simple as 1-2-3:

  1. Participate in The Exercise Coach® program that consists of two, 20 minute workouts a week.
  2. Give your body the rest it needs to produce the results you want (i.e. increased metabolism, decreased insulin levels). This means ample recovery between workouts and getting enough sleep at night (usually 8 hours a night).
  3. Utilize our Exercise Coach® Nutrition Playbook™ to eat foods that stabilize blood sugar while providing the necessary nutrition to improve Muscle Quality, increase energy, sleep sounder and be healthier.

“Tone” is actually a scientific term stolen by the fitness industry to deal with the fear some people have of building too much muscle. The term “tone” or “tonus” actually refers to the residual tension in a muscle at rest. Muscle is the only tissue in the body that has tonus. However, when people say they want to tone-up they are usually poking, pinching, or waving body fat that they wish to remove. The results they actually desire will only be achieved through body fat loss along with increasing the size of the underlying muscles. By doing this the muscles will be seen through the skin, creating the desired “toned body” look.

No. The vast majority of people do not have the genetics to build large muscles. Our bodies are designed to develop the most strength possible with the least amount of muscle mass. Muscle tissue requires a lot of calories to survive, and the body wants to conserve energy wherever it can. Because of this, it is programmed to efficiently develop strength with the least possible muscle mass. The body’s control mechanism for muscle size is a gene called myostatin. Almost everyone has this gene with the exception of a few rare individuals who have a mutation that deletes this gene and allows unregulated muscle growth in response to exercise. The average person has a very high level of myostatin expression and will never become bulky or overly-muscular no matter how hard they train. Because of this we DO want to increase muscles as much as possible, knowing that they will never grow too large, even at their largest. Then, as long as nutrition is being properly addressed, body fat will come off and a toned look will be achieved.

Toning is an interesting concept that has somehow been misapplied or miscommunicated. The goal of toning now seems to have a couple of different definitions. For some, the definition is to see longer and leaner muscles. For others, it’s to see improved definition or ‘cut’ of our muscles in certain areas of the body. The reality is, toning means we want to improve the ‘tonus’ or density of the muscles themselves.

Unfortunately, we can’t change the actual length of your bones, muscles or connective tissue but we sure can give you the best chance to improve your muscle quality, lean out the areas around your muscles in order to reveal the toned look people want.


Low-intensity steady-state exercise, or “cardio” was created many years ago with the belief that stimulating the aerobic sub-system of metabolism would increase heart health. The idea of more ‘cardio’ has now also become associated with “moving more” in order to burn more calories in the hope of seeing greater fat loss. These two pieces of conventional wisdom have either given people an inefficient strategy or a false sense of security they are doing everything right in order to improve these two health outcomes.

Our experience has shown when people want to improve heart health they are referring to reducing their risk of heart disease rather than improving the cardiovascular fitness which is defined as their VO2 max. It is a myth that the aerobic system can only be improved through steady-state low-intensity activity. It was once believed that activities such as walking, jogging, biking, etc. were the only means to specifically target this system, but research has proven otherwise. It is important to realize that the only way to get your cardiovascular system working is by doing mechanical work with your muscles. The heart and lungs cannot tell the difference between how muscles are worked. All the cardiovascular system cares about is energy demands. The important factor in the equation is: The higher the intensity of the muscular work, the higher the cardiovascular effect, and the greater the results from the exercise. The type of exercise you do at The Exercise Coach® is the appropriate intensity of muscular work to provide cardiovascular stimulation without the need for long-duration, low-intensity, steady-state activity.

Many people mistakenly believe that they need to do long, low-intensity cardio to keep their heart healthy. The reality is that heart disease is not the result of a weak heart. The root cause of heart disease is systemic inflammation. This inflammation is fueled by elevated insulin levels among other factors. The best way to fight systemic inflammation is proper nutrition and strength training. Muscle is the largest reservoir of glucose (sugar) storage in the body. When muscles are healthy they quickly and readily take up sugar from the bloodstream. This means less insulin is secreted by your pancreas and less insulin means less inflammatory damage to your vascular system. Some mistakenly equate heart health with work capacity or fitness. They assume that improvements in physical performance are derived by way of adaptations of the heart and lungs. However, as cardiologist Henry Solomon has rightly said, “Most of the improvement in functional capacity is not even directly

related to the heart. It is due to an effect on the peripheral muscle cells whereby they more efficiently extract and use oxygen from the blood.”

In addition, trained muscles increase their capacity to store and use energy substrates such as glycogen and creatine phosphate. Most recently scientists have discovered that conditioned muscles not only tolerate the build-up of lactic acid better but they can use this by-product as a fuel during prolonged exertion. The bottom line is this: As muscles become stronger and more enduring they make any given activity, including cardio-type activities, that much easier. That’s what explains fitness and performance improvement. That’s not to say that the heart doesn’t adapt to some extent. It generally does; however, it isn’t the cause of performance improvement and does not have a guaranteed cardio-protective effect. As long as you challenge your muscles during your sessions at The Exercise Coach®, all of your muscles, including your heart muscle, will achieve the best possible stimulus for changes to occur.


The Exercise Coach® will definitely improve sport performance regardless of the sport. When it comes to sports training there are two distinct forms of conditioning: skill conditioning and physical conditioning. Skill conditioning involves practicing the specific skills of the sport just like they would be performed in a competition. Physical conditioning involves selecting exercises that track muscle and joint function (rather than mimicking sports movements) so that improvements in muscular and metabolic function can be stimulated. Physical training is about improving muscular efficiency and economy of motion so that you can get the most out of your physical capabilities. Your physical conditioning should be intense and brief, which will free up time to devote to acquiring and perfecting the skills of the sport. The Exercise Coach® has been heavily involved in training athletes from a variety of sports.


Yes. Pregnancy and labor are probably among the most demanding athletic events that most women will ever experience. Labor will involve intense muscular contractions and significant muscular discomfort. The Exercise Coach® program is a great way to not only rehearse intense muscular work, but also improve the body’s physical condition to handle labor more effectively. Protracted, non-progressive labor is dangerous to both the mother and child, and poor muscular conditioning can cause non-progressive labor. Proper muscular conditioning is one of the best ways to ensure a smooth delivery and quick return to pre-pregnancy shape. We have many clients who have trained through their pregnancy. If you feel any anxiety over exercising while pregnant you may want to wait until after the first trimester, and then perform some gentle workouts with us to maintain your fitness levels as much as possible. There are a few conditions that would preclude someone from exercising while pregnant, so we always require a physician’s release prior to establishing a workout program for a pregnant woman.

There are conditions that may preclude working out and your obstetrician should warn you of these. Pre-term labor, hypertension of pregnancy, pre-eclampsia, placenta previa, premature rupture of membranes and several other conditions could warrant a lay-off from training. You should always consult with your physician to determine if it is OK to exercise during the different phases of pregnancy.

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