Our Story

The Exercise Coach was founded in 2000 by Brian and Gerianne, a husband-and-wife team who shared a vision to transform the way people age through their proprietary approach to safe and efficient strength training.

In recent years, The Exercise Coach has grown to more than 200+ locations throughout the United States. In 2023, the franchise was named #137 in Entrepreneur Magazine’s prestigious Franchise 500, was the 6th highest ranked fitness franchise in North America, and the #1 largest personal training brand in the country.

Brian’s defining expertise is in muscular biomechanics and he has a deep understanding of how muscle works. He has been a pioneer in the development of 21st century strength training machines which incorporate sensors, robotics, and AI, to optimize resistance training. His work has implications for personal and population health and has earned him recognition as a foremost leader in connected strength training. Gerianne is a Certified Health Coach, Author of The Exercise Coach Nutrition Playbook™, and the creator of The 30-Day Metabolic Comeback Challenge™. Her passion for nutrition and wellness has inspired thousands of people across the country to experience profound health and weight-loss success.

As a team, Brian and Gerianne have created a “family culture” at The Exercise Coach that is focused on making a difference while building each other up. The first thing they do most mornings is read the customer feedback that The Exercise Coach receives from clients around the country. Gerianne says, “Even after all these years, nothing makes me more excited than hearing about people who are enjoying a healthier, happier life thanks to our 20-minute workouts, led by caring coaches, and powered by the world’s best strength training machines.”