Areas of responsibility:  Corporate vision, direction, and culture, strategic planning and partnerships, innovation management, training methodology, financial oversight, brand positioning, investor relations

Brian earned a Bachelor’s degree in Kinesiology from Northern Illinois University in 1997. He attended NIU on a baseball scholarship and as team captain, his senior year; he led the Huskies to their first conference championship in decades. Brian was named an NSCA All-American athlete the same year.

Brian has earned numerous industry certifications including NSCA-Certified Personal trainer, Certified Strength and Conditioning Specialist, and ACSM Fitness Instructor. He was also the youngest person ever designated as a SuperSlow Exercise Master Instructor and administered instructor certifications to candidates from around the country. Brian also completed the MedX program and certification for the musculoskeletal testing and rehabilitation of the lumbar spine, cervical spine, and knee.

Brian co-founded The Exercise Coach with his wife Gerianne in 2000. They operated two studios together until 2009 when they established an exclusive sales distribution partnership with Exerbotics. At the time Exerbotics was an R and D company with a near market ready line of robotic strength training machines. Upon the successful negotiation of this arrangement, Brian began advising Exerbotics and working on the satisfaction of legal requirements for the operation and sale of The Exercise Coach as a franchised business opportunity.

After launching in 2011, The Exercise Coach appeared on CBS, NBC, FOX, HLN, and more. It has also been named multiple times to the Entrepreneur 500 as one of top franchise concepts in America. Under Brian’s leadership, The Exercise Coach also earned a franchisee satisfaction award from Franchise Business Review. The Exercise Coach now operates 40 plus locations throughout the United States. In 2016, The Exercise Coach sold the Master license rights for Japan, and the first Japanese Exercise Coach studio opened the summer of 2017.

In 2015 Brian assembled a group of investors to acquire Exerbotics. In addition to his role leading The Exercise Coach, Brian has since served as the CEO and chief innovator of Exerbotics. Brian owns patented and patent-pending inventions that have been used to enhance Exerbotics strength technology radically and turn it into the world’s most sophisticated connected strength training platform.

Brian’s defining expertise is in the arena of muscular biomechanics. Brian has a deep understanding of how muscle work and how to use 21st-century technologies including sensors, robotics, and AI to optimize resistance training. Brian is a pioneer and foremost leader in connected strength training and its implications for personal and population health.

Brian and his wife Gerianne have been blessed with three children and own an energetic fox-red Labrador name, Amber.

Gerianne co-founded The Exercise Coach in 2000 with her husband, Brian. Her partnership in the operation of multiple Exercise Coach studios led to the vision and success that laid the groundwork for The Exercise Coach Franchise System. In 2010, after a successful exit from her wealth management practice, Gerianne devoted her efforts to help establish The Exercise Coach Franchise. In addition to strategic decision making, she was instrumental in managing the financial and administrative needs of the company.

Gerianne is passionate about healthy eating, holistic wellness, and clean living. She is a Certified Health Coach and well studied in the areas of health and nutrition.

To meet the growing demand for nutrition education among Exercise Coach clients, Gerianne published The Exercise Coach Nutrition Playbook in 2016. This guidebook has empowered Certified Exercise Coaches and Franchisees to help customers collectively lose thousands of pounds of body fat and transform their health.

Gerianne has three children and a passion for helping children in need. She puts her gifting into practice by regularly assembling and leading international missions teams to Guatemala.

Brad Bundy is the Chief Operating Officer for The Exercise Coach.   He formulates growth strategies, oversees daily operations, and implements policies, all of which promote The Exercise Coach’s culture and vision. Additionally, Brad works closely with the CEO to create strategic partnerships, innovative client experiences, and industry-leading studio management practices.

Upon graduating from the Honors College of Baylor University, Brad dove headfirst into entrepreneurship.   After working 14 years in one industry, where he led his company to tenfold revenue growth, Brad chose to partner with the executive team of The Exercise Coach. An instinctive leader who has a knack for simplifying complex problems, Brad has personally developed many of the tools that are used throughout our system today.

Married to his high school sweetheart since 2000, Brad has three children.   A native Texan, he enjoys spending time with his family on their acreage outside of Houston.

Kevin has a sincere passion for facilitating lifestyle change and helping those in need attain better health through safe, effective exercise and natural nutrition. His desire to improve his ability to do so and prepare him for a career in the fitness industry led him to advance his education in the field of human biology and exercise science.

Kevin earned a B.S. in human biology from the University of Wisconsin Green Bay where he selected courses emphasizing exercise physiology, nutrition, and human development. After that, driven by an interest in learning more about the human body’s response to the stress of exercise, strength training, in particular, he pursued graduate studies at Northern Michigan University. There he completed an M.S. in exercise science while maintaining a teaching graduate assistantship.

In addition to his formal education, Kevin is an ACSM Certified Exercise Physiologist, a Level 1 USAT Certified Triathlon Coach, and a Certified Health Coach through the Institute for Integrative Nutrition. Kevin’s education, as well as his experience operating his training studio since 2003, has prepared him well to support The Exercise Coach franchisees and their coaches with all their needs.

Kevin enjoys spending time with his wife Celia and children (Terese, Patrick, Marta, and Dominic), and participating in most outdoor activities. He believes that his focus on faith, family, and an active lifestyle improves his quality-of-life and in turn helps him to best serve others.

In 1997 T.J. completed his sophomore basketball season at Northern Illinois University and was searching for a solution to safely and efficiently gain muscle. It was then that Brian Cygan introduced him to the philosophy and methodology that now shapes The Exercise Coach. T.J. went on to become the leading scorer in NIU basketball history. In 1998 He was named Academic All-American of the year for the entire nation. In 2007, After a six-year professional basketball career in Europe, T.J. returned to the U.S. to enter the fitness industry under with Brian as a mentor. He went on go to open multiple locations in the Chicago suburbs. In 2013 T.J. joined The Exercise Coach corporate team and provided franchisee training and support.

John Suazo was commissioned in the United States Navy upon his graduation from the United States Naval Academy in 1991 with a BS in Oceanography and Physics.  He received his Master’s degree at the Naval War College in Newport, Rhode Island, in March 2006.

Following graduation from flight school at Naval Air Station Pensacola, Florida, and his designation as a Naval Flight Officer in 1993, John completed his initial training in the F-14 with the “Gunfighters” of Fighter Squadron 124 at Naval Air Station Miramar, CA.

A graduate of the United States Fighter Weapons School (TOPGUN), John was selected to command the “Diablos” of Strike Fighter Weapons School – Atlantic.  The “Diablos” provided Navy & Marine Corps FA-18 Hornet and Super Hornet squadrons post-graduate level flight training for Strike Fighter airborne tactics.

During his 24-year career, he accrued over 3000 total flight hours while serving in five different squadrons – mostly in the F-14 Tomcat and the FA-18 Super Hornet.  He has logged over 200 combat flight hours, and over 530 carrier arrested landings and earned three Strike/Flight Air Medals, Air Medal (Bronze Star) with a Combat “V,” and Navy Commendation Medal with Combat “V” for his combat actions in Iraq and Afghanistan.

John retired from active Naval service in 2015, selected to the rank of Captain (O-6).

He resides in Colorado Springs, CO with his lovely wife Nikki and their son Victor.  John and Nikki opened an Exercise Coach® studio in 2015. In 2018, John and Nikki won Franchisee of the year and in 2019 were awarded with one of the first “Founder’s Awards” for achieving a record-breaking client roster.   John joined the corporate team as a Franchise Support Manager in 2019.  John and his family enjoy spending time at their ranch in Colorado and traveling in their RV.

Exercise Coach Studio Owners

Each Exercise Coach studio is locally owned and operated by independent business owners who are passionate about changing the lives of individuals in their communities. These business owners and local team leaders are uniquely authorized and empowered to deliver proven personal training solutions powered by cutting-edge technology.

Certified Exercise Coaches

The Exercise Coach personal training system features friendly, knowledgeable professionals educated in our unique, data-enabled personal training methods.  Our coaches specialize in motivation and accountability for people of all fitness and workout experience levels.


  • It’s a one-on-one experience; the coach was encouraging in a way I can relate to; in a relatively short period of time my body felt like I had been working out for at least an hour; nobody was judging me due to my age and what level of strength my body had.
    Jaci, M., Wichita, Kansas
  • Your organization has provided great customer service and attention to detail.
    I am a 70 year out of shape woman , intimidated by machines and gyms!!
    I have felt comfortable and valued as a consumer.

    Kathy H, St. Louis, MO
  • The concept, the people and the equipment are perfect for me. This approach to getting and staying in shape makes much more sense to me than the typical over-exertion and time consumption in a typical gym environment.

    Steve K., Fishers, IN
  • The Exercise Coach is a great program because it doesn’t take a lot of time, it is customized, and you get instant feedback on your progress.

    Melissa S, Houston
  • I love the analytics and instant feedback the software gives you, and it makes it easy to track your progress.

    A.L., Carmel, IN
  • I like that I can do a 20 minute workout and know it’s a good one. And I like the machines. But most of all, I like the trainers. They are good people and really try and help everyone.

    Linda K., Crown Point, IN
  • I love the personal attention plus the results of a 20-minute workout twice a week!!

    Jeanne R., Carmel, IN
  • I Love the Exercise Coach concept: Less is truly more.  I can’t understand why everyone is still working out the old way! Less time, better results, and the coaching required to keep making progress. It’s safe, effective, and is easy to work into anyone’s schedule.

    Janet H, Park Ridge, IL
  • I like the results that I see. No other exercise program has given me the results in as short an amount of time as the Exercise Coach. And I like that I can do a full work out in 20 minutes only twice a week!

    Pamela O, South Lyon, MI
  • “As a Physician and Human Performance Researcher, I am amazed at the effectiveness of The Exercise Coach program. It is the pinnacle application of Exercise Science and ideal for anyone interested in getting the most out of the 2nd half of live.

    Thomas Allen, D.O., MPH
  • “I am impressed with how smart The Exercise Coach approach is. Their thoughtful methodology and one-of-a-kind technology is unlike anything I have ever experienced. They have created an innovative solution for people who want strength and health made simple.”

    Michael Eades, M.D., Best-selling Author, Protein Power
  • Knowledgeable and motivating coaches, scientifically calibrated and versatile machines and a friendly and welcoming atmosphere.

    Tom S., Palatine, IL
  • The trainers are great! The gym is clean and the equipment is top notch!

    Nick B., Brentwood, TN
  • I feel like I have had a good workout in just 20 minutes!

    Rick P., Buffalo Grove, IL
  • Personalization and accountability are big pluses, but I continue to come because I am extremely busy and just don’t have the time to do the whole “gym thing.” The Exercise Coach is just what the doctor ordered!

    Terry S., Colorado Springs, CO
  • The best part is the machines have graphs and the guess work is ruled out with results in front of you after each Exercise. I am in rehab for cervical C7 herniated disc and have lower back pain for last 30 years but this is working great for me. its the best place.

    Stan M, Bannockburn, IL
  • Great people and nice facility. I have had multiple knee surgeries and for the first time in years my knee doesn’t hurt. I’ve finally been able to find a workout routine that is low impact and builds the muscles up around the knee without causing me any knee pain! Actually makes my knee feel great again. –

    Steve M., Eden Prairie, MN
  • It has been easy to maintain the 20 minute commitment twice a week. Recently, the trainers have had to tweak my routine to accommodate a back issue. They are well aware of some of my limitations and make sure I protect my back while I work out.

    Janet E., Webster Groves, MO
  • Living in a split level home and having sore, painful knees was not a good combination. I started my workouts about 9 months ago, with a program tailored to me so as not to put further stress on my knees. Losing some weight and strengthening my leg muscles has made it possible for me to walk up and down stairs again with no knee pain. I’m easily handling my 5 mile weekend walks and am again looking forward to long hikes in our national parks. Thank you Exercise Coach.

    Roseemary M., Palatine, IL
  • As a family physician, I believe strongly in practicing what I preach about healthy lifestyles, but I struggled to balance fitness among the demands of 3 kids, a business to run & a consuming 60 hour work week. Finding an efficient program with proven results in The Exercise Coach made all the difference for me and for many of my patients of all ages.

    Susan M, M.D.
  • As a long time runner, I’ve never found another form of exercise to be as satisfying as what I do in only 20 minutes with The Exercise Coach. As a physician and scientist, the physiology of this type of exercise for the general population just makes sense. 

    Kara Nance, M.D.
  • I Love that I can get a full workout in 20 minutes. And, The Exercise Coach Doesn’t have the hassle or noisy, crowded atmosphere of a typical gym.

    V. Smith, Hewdig Village, TX
  • Nice, clean and doesn’t smell like a gym! The one on one attention is great!

    R.G., Hedwig Village, TX
  • The trainers are friendly, professional, and very accommodating regarding schedules. This is the perfect workout for busy professionals.

    Laura C., Sandy Springs, GA
  • It has been easy to maintain the 20 minute commitment twice a week. Recently, the trainers have had to tweak my routine to accommodate a back issue. They are well aware of some of my limitations and make sure I protect my back while I work out.

    Janet S., Bannockburn, IL
  • “Not only are the machines designed to bring out the best in you, but the staff is even better at it. I just turned 71 and am now much stronger than I was in my 60’s. This has helped me tremendously when skiing (water and snow), and hiking/climbing mountains, as well as keeping off the weight.”

    Gregg M. Schaumburg, IL
  • The trainers are very encouraging, knowledgeable, professional and nice! They truly want to help you reach your goals. It’s a very tough workout – but every time I’m there I tell myself “it’s only 20 minutes!! You can do this”. And I do!! And feel myself getting stronger each time.

    Donna R., Woodstock, GA
  • “The staff is great and I really feel that it is making stronger as I go through my sixties.”

    Jerry B., Arlington Heights, IL
  • “I am sooooo much stronger and the staff is soooooo caring!”

    Millicent M. Houston, TX
  • Friendly, encouraging coaches. Easy to make and change appointments. The equipment is great. I like that the workouts are short.

    E.L., Houston, TX on July 15, 2017
  • As a young professional in my early 40’s, time for exercise is becoming more and more challenging. I am thrilled to have found The Exercise Coach because I get all the results I need in less than an hour per week. The program and staff are amazing and I could not be more satisfied.

    Craig C. – Scottsdale*
  • This really works and I’m hooked. You are in and out before you know it, and when it’s only 20 minutes, twice a week, it’s very easy to stay consistent and committed!

    Stacy M., Lake Forest, IL*
  • As a Physician and Human Performance Researcher, I am amazed at the effectiveness of The Exercise Coach program. It is the pinnacle application of Exercise Science and ideal for anyone interested in getting the most out of the second half of life.

    Thomas W. Allen, DO, MPH University of Oklahoma School of Medicine*
  • I became a client at The Exercise Coach 2 months ago. In that time, I have had results with two 20 minute sessions per week that I was unable to attain working out with a trainer in a traditional gym 3-5 times a week.

    Melissa S. – Scottsdale*
  • Love it! Perfect amount of time and intensity. Very sustainable.

    K.J. on July 9, 2017
  • I have been utterly amazed to be living proof of The Exercise Coach program. I have experienced quantifiable improvements in blood pressure, cholesterol, triglycerides and body fat levels. In addition, my quality of life in terms of daily energy, uninterrupted sleep and physical well-being has increased beyond my imagination.

    Tony L. – Schaumburg, IL*
  • I couldn’t be happier with my results from The Exercise Coach! I have lost 35 pounds and am getting stronger every week. I noticed a difference in my muscles within the first couple of weeks. The staff is great and encouraging, and I can’t wait to see my figure transform even more. I love The Exercise Coach! You can’t beat it – it’s only 20 minutes! Finally, a workout that fits into my busy schedule, with huge results.

    Diane B. – Scottsdale, AZ*
  • The Exercise Coach helped me lose forty pounds of body fat without one minute of the conventional cardio that had been failing me for so long! Even more impressive – I’ve kept this off for the last 5 years and feel great.

    Ward C. – Lake Zurich, IL*
  • I am impressed with how smart The Exercise Coach approach is. Their thoughtful methodology and one-of-a-kind technology is unlike anything I have ever experienced. They have created an innovative solution for people who want strength and health made simple.

    Michael Eades, M.D.* Best Selling Author, Protein Power