# Exercise Coach | Exercise Coach > The Exercise Coach is a personal training franchise founded in 2000 by husband-and-wife team Brian and Gerianne, specializing in safe and efficient strength training powered by cutting-edge technology incorporating sensors, robotics, and AI. The company has grown to more than 200 locations throughout the United States, earning recognition as the #1 largest personal training brand in the country and ranking #137 in Entrepreneur Magazine's Franchise 500 in 2023. Each studio is locally owned and operated by independent business owners who deliver 20-minute workouts led by caring coaches. Homepage: https://exercisecoach.com ## About The Exercise Coach is a personal training franchise founded in 2000 by husband-and-wife team Brian and Gerianne, specializing in safe and efficient strength training powered by cutting-edge technology incorporating sensors, robotics, and AI. Founded 2000. Mission: To transform the way people age through their proprietary approach to safe and efficient strength training