Why The Exercise Coach?

At The Exercise Coach, we’ve spent 12 years pioneering and perfecting workouts based on the most current exercise research and technology. Our proven 20-minute approach makes it easy for busy people to receive high quality, safe, effective exercise. Our clients want the benefits of regular exercise, but just don’t have the time to spend hours every week in the gym. Our small, clean, professional studios are a refreshing change from large gyms and traditional health clubs.

Compared to traditional personal training our clients pay less per session and receive a better workout. At The Exercise Coach, clients receive a better workout in a shorter period of time. And our franchise owners can become experts in delivering the best workouts to people who will truly appreciate it.

Is This Franchise For Me?

I’m not really a fitness person – is this franchise for me?
Absolutely. We’re not just looking for fitness people to be franchise owners. Our ideal franchisee is someone who would make a good Exercise Coach client. We’re most interested in finding quality people who understand the need for effective exercise in their own lives and would feel good about delivering it to others. It’s not a surprise to find out that all of our franchise owners are in better shape after opening their own location.

Additionally, our business is one where the owner can work on the business rather than in the business. You’ll be hiring and managing others to deliver The Exercise Coach System to your clients, and they will receive in-depth training and certifications. This allows you to own more than one Exercise Coach Studio, if you so desire. Don’t let your lack of fitness industry experience make you feel disqualified – in fact, some of our most passionate franchisees came from other professions.

How Much Does It Cost?

What is the Initial Investment to open an Exercise Coach?
The total initial investment to open an Exercise Coach studio (including three months of operating capital) ranges from approximately $100,000 – $200,000. Compared to most other fitness concepts, opening an Exercise Coach studio is much less expensive. The average studio requires between 1500-1900 square feet, so operating costs are lower and staffing needs are minimal at first.

Aren't There Gyms Everywhere?

No doubt you see many gyms, clubs, and recreation centers around your community. There are plenty of places to go to exercise. The problem with most of these places is that they fight over the 10-15% of the population who love to work out. These avid exercisers are self-motivated people who only need a room with some equipment to get going.

We do not consider ourselves to be direct competitors with most other fitness providers. We have pioneered a better approach to fitness and health for a large and under-served sector of the adult population. The Exercise Coach has built, from the ground up, an entire fitness experience and solution catered to this specific type of client. There is truly nothing like it in the marketplace. Most people are not interested in the current offerings of traditional gyms and health clubs and don’t have hours per week to spend exercising. Our clients appreciate the unique and effective approach to fitness that we deliver in a clean and professional studio environment.

The most common reaction we get when someone becomes a new clients is “They really understand me here.”

20 Minutes, Twice A Week?

Yes! The results you get from exercise have little to do with the amount of time you spend exercising. Your body’s ability to make itself stronger, more enduring, and more metabolically fit are determined by three factors: the quality of the exercise you do; the amount of time you allow for rest, recovery and rebuilding before your next session; and the quality of nutrition, especially immediately after your workouts.

Our approach is the safest and most efficient path to achieving the results most people want – to look and feel better, and to improve their health. Over the past 12 years, we have trained thousands of clients with only 20-minute sessions, and we have stayed consistent with our message that ‘muscle quality matters far more than movement quantity.


How Big Is The Market?

Everyone knows they should exercise; however, only 10-15% of the US adult population does so on a regular basis. That means that nearly 9 out of 10 people are not exercising regularly. Most of the fitness industry competes for the small numbers of avid exercisers, who enjoy working out and consider it part of their lifestyle. We have the perfect solution for the majority of people who have found traditional exercise tedious, intimidating, ineffective, or just unpleasant.

We specifically target Baby Boomers, the fastest growing population segment in the U.S. Most of the wealth in the country is in the hands of those over 50. To understand how attractive this market is, consider that in the U.S. someone turns 50 every 7.5 seconds. Also, starting in 2011, 10,000 baby boomers turn 65 each and every day. These consumers feel ignored and are unhappy with the offerings at most gyms and clubs. We have focused our entire business at meeting their needs.

How Much Money Can I Make?

Franchise law does not permit us to provide any earnings claims unless that information is disclosed through a “Financial Earnings Representation” located in Item 19 of our Franchise Disclosure Document or FDD. This information can be taken from operating locations whether they are company owned or franchisee owned. We currently do not provide an Item 19 in our FDD. However, before anyone can invest in an Exercise Coach franchise, by law they must review the FDD and have it for 14 days prior to becoming part of the franchise system. The FDD not only provides information about the franchise itself, but also provides a detailed breakdown of the typical expenses for a studio.

In addition to the FDD a prospective franchisee can learn more about the franchise opportunity through the ‘validation’ process. In this process, a prospective franchisee can contact our existing franchise owners and ask them questions about their business and experience with The Exercise Coach including those related to business revenue or income.

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